Fairtrade for life, not just a fortnight.

Today is the start for the Fairtrade Foundations ‘Fairtrade Fortnight’, this years theme is ‘Take a Step for Fairtrade in 2012’.  During Fairtrade fortnight the Fairtrade Foundation is challenging the public to think about what they can do every day, every week or every month throughout 2012 to make a difference to the lives of farmers in the developing world who produce the products they buy – whether that be choosing to buy a Fairtrade coffee on the way to work, or making sure their weekly shopping baskets contain one or two more Fairtrade products like Fairtrade tea or bananas, or encouraging their friends and family to switch to Fairtrade.

Some of you will be aware that my previous job involved regular trips to Nepal and working with producers there to ensure they were working in suitable working conditions, being well paid for their work and that all our companies Fair Trade principles were being upheld.  I met a lot of wonderful people during my time in Nepal and we remain firm friends and colleagues through our support via our small shop here in Korcula.

With knitters in Nepal.

I would like to share a little of what Fair Trade involves and encourage you to look out for Fair Trade products next time you are shopping.  I am well aware that where we live and income levels both play a large role in the choices we make as consumers and I find it a huge challenge being able to uphold my Fair Trade shopping commitments here in Korcula.


Payment to suppliers of prices that reflect the true cost of production

Payment of a fair wage

  • including equal pay for equal work by men & women

Fair working conditions that include;

    • a safe & healthy working environment
    • no child labour involvement
    • healthcare
    • childcare
    • flexible working hours
    • respect & promotion of cultural & religious values

Sustainable production & environmentally friendly production methods

Assisting producer groups by providing;

    •  product development ideas
    •  market trend information
    •  increased access to market

Our choices do count: even in spending a fraction of your income on fairly traded products you can be sure that your money is directly helping producers earn a decent wage and, in turn, keeping both families and communities together.

When you buy a fair trade product you are giving producers a chance to sell their goods at a stable price that covers their costs and enables them to support their families & invest in a better future.

To read more about the Fairtrade Foundation & Fairtrade Fortnight, please click HERE.

Do you have a favourite Fairtrade product or any thoughts about Fairtrade that you would like to share?

‘I pity the man who wants a coat so cheap that the man or woman who produces the cloth will starve in the process’. 

Benjamin Harrison

About Seba Silver

In June 2011 my wife and I opened a small store on the beautiful Dalmatian Island of Korcula. Our store (Seba Dizajn) showcases stunning filigree jewellery, all work is made on site offering you the fascinating chance to see filigree jewellery being made. Visit us at www.sebasilver.com to see and purchase some of our filigree jewellery. The Seba family have been working, and creating beautiful pieces of filigree jewellery for over 500 years.
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9 Responses to Fairtrade for life, not just a fortnight.

  1. Helz-Design says:

    like the idea of fair trade 🙂
    we should keep on fighting for that !

    • Seba Silver says:

      Hi Helen & thanks for your comments. Fair trade & being a conscious consumer does impace positviely on producers, and is very much worth fighting for! I didn’t mention shopping locally, where possible to support family run/private businesses – will write about that another time.
      Hope you have a good week.

  2. I have made a decision on this issue and need to blog about it. Thanks for the reminder.

  3. Thank you for posting this. I always look out for FairTrade and I believe that the ripples that spread out from an ethical working relationship spread far beyond.

    I didn’t know it was FairTrade Fortnight right now in the UK and I am spreading the word.

    • Seba Silver says:

      GREAT! Thanks David and thanks for spreading the word a little further. Every little step counts. Funny that you head about UK Fairtrade fortnight via my blog from Croatia. Hope you find some tasty new products.

      • Yes, it is funny 🙂

        I like ‘Cafe Direct’ FairTrade tea. After the first time that I bought it I went looking for it in the supermarket – but I couldn’t remember the name of the brand.

        But there was a smiling face on the reverse of the box and I remembered that – and that’s how I found the tea again.

        And that taught me that faces are important for branding 😉

      • Seba Silver says:

        Nice point, fair trade groups often use the smiling producer photo – not something we see on the majority of high street/supermarket labels, it is nice to think about who makes what we consume & if they are happy in their work then it makes me feel better as a consumer too.

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